A few weeks ago, the Changing Aging blog had an interesting post on marketing to seniors. They interviewed Tom Mann, a brand consultant, about his thoughts on why he thinks marketing to seniors “stinks”.

Mann notes in the interview:

They want to call the age group beyond the “Boomers” the “The Silents.” I guess the experts think that those born earlier than 1946 have nothing to say. And if that doesn’t fit, your other option is “The Matures.”

Sadly, this incessant labeling overlooks one key fact . . . regardless of age, we are all individuals.

If your marketing doesn’t meet the individual where they are, then it will be difficult to connect with them. Catering towards each consumers needs will help your organization provide quality care and services.

What types of things is your organization doing to personalize your marketing?

To view more resources to help you develop consumer-friendly materials, click here.