You are currently browsing the tag archive for the 'consumers' tag.
The video above features four AAHSA members talking about their experiences with Quality First.
Video is an effective way to get information about your community and Quality First program out to consumers. Use this new fact sheet to help you create video to tell your story.
A few weeks ago, the Changing Aging blog had an interesting post on marketing to seniors. They interviewed Tom Mann, a brand consultant, about his thoughts on why he thinks marketing to seniors “stinks”.
Mann notes in the interview:
They want to call the age group beyond the “Boomers” the “The Silents.” I guess the experts think that those born earlier than 1946 have nothing to say. And if that doesn’t fit, your other option is “The Matures.”
Sadly, this incessant labeling overlooks one key fact . . . regardless of age, we are all individuals.
If your marketing doesn’t meet the individual where they are, then it will be difficult to connect with them. Catering towards each consumers needs will help your organization provide quality care and services.
What types of things is your organization doing to personalize your marketing?
To view more resources to help you develop consumer-friendly materials, click here.
AAHSA developed a handy guide for consumers searching for a community to fit their needs. The Consumers’ Guide to Quality Aging Services (PDF) features a series of questions designed to help consumers learn how different providers are managed, which values drive their work, and, most importantly, how they meet an individual’s needs and preferences.
The questions encompass the 10 Elements of Quality. Some examples are:
- How do you include family members in making decisions about the care and services for their loved ones?
- Does your organization have a written code of ethics?
- What training opportunities do you offer employees?
The Guide can also be used by providers. One simple way to use it is to share it with consumers and respond openly to their questions so they can make an informed decision.
In a recent issue of futureAge, Elaine Kaiser, director of marketing and admissions at Dunwoody Village in Newtown Square, Pa, discussed how the Guide fits into their work. “A lot of what’s in the guide are simply good business practices that quality organizations are already doing,” she said. “However, consumers aren’t necessarily aware these efforts are taking place, and it’s important for them to know the right questions to ask.”
Whether you are a consumer searching for the right community or a provider looking for a new way to share your work with consumers, the Consumers’ Guide to Quality Aging Services (PDF) can be a great resource for you.
